WooCommerce does a great job setting up the essentials of an eCommerce website. But what should you do after the launch of your store? How do you attract the first visitor, or make the first sale? There are thousands of plugins available to WooCommerce users, and you want to pick the right ones for your business.
When it comes to deciding which plugin I want to install, I like to think which will help my store grow. It’s not about what plugin uses the newest technology, it’s about how can using one helps me make more money.
Online stores can achieve that by:
- attracting more customers
- increasing customers’ average order value
- increasing customer retention
If you can do any of those you’ll make more money. And if you can improve all three you can make a lot more money. The great news is you don’t have to build this functionality yourself, you can install a plugin and achieve your goals quickly.
5 Must-Have and Top Free & Paid WooCommerce WordPress Plugins in 2022
So let’s talk about some of the best plugins you can find on the WooCommerce Extensions page that can help your store generate more revenue.
It’s 5 to 25 times more expensive to get a new customer than keep an existing one. So when you do get a customer, you really want to put any effort into maintaining that relationship with them.
The easiest way to stay in touch with your customers is to encourage them to sign up for a newsletter. You can let them know about new or upcoming products, special sales, events, etc.
Whether you’re just starting off with email marketing or you already have some experience, you probably have heard about Mail Chimp.
This email automation platform is free, but you can always upgrade to a plan with more functionality down the road: from list-builder popups to beautiful email templates and more.
Price: Free. Upgraded plans from $10/month
2. Cart Notices
Free shipping is something online shoppers have come to expect. Luckily, they don’t always expect unconditional free shipping. That means that you can have order minimums that unlock free shipping for your customers, and make you more money while you’re at it.
In fact, offering free shipping can increase your revenue by 30%. And the key is to let customers know about free shipping options available to them. That’s what Cart Notices is great at.
You can set up a whole bunch of criteria that enables displaying dynamic, actionable messages to your customers as they check out. Let shoppers know how close they are to unlocking free shipping or what products go well together.
Price: Starts from $49/year
3. WooCommerce Product Feature Video
WooCommerce Product Featured Video Plugin is the best way to present your products and explain their functionality. With WooCommerce Product Featured Video Plugin, you can add a featured video to any WooCommerce product.
More than this, the plugin wouldn’t interfere or modify anything inside WooCommerce. This WooCommerce Product Featured Video Plugin can add the video as a featured thumbnail instead of a picture to describe your product in a more and more animated way.
The WooCommerce Product Featured Video Plugin will be inserted from the product edit admin page and can describe your product on both shop and a single page with a full video customization setting option.
Several embedding options are available, among which (depending on video source) will be playback volume, full-screen button, and video controls display.
Features of WooCommerce Product Featured Video Plugin
- Visual Presentation of your Store Products
- Display Videos on Shop Page See Demo
- Videos on Single Product Page
- Shop Video Auto Play Functionality
- Allow enable/disable Video Controls
- Show YouTube Related Videos
- Set Video Height & Width For both Shop & Single Product Pages
- Awesome Fancy box for Product Gallery Images
- Video Popup for Product Videos on Both Shop & Product Single Page
How It Works
Videos are shown just like we visually displayed below on Product Single and Shop, Catalog, Archive Page
4. Photon (in Jetpack)
If you’re an avid WordPress user, you probably have an opinion about Jetpack. You likely either think it’s bloated or that it has a ton of useful features. Today I just want to talk about one: Photon.
Photon is a free image content delivery network, also known as CDN. Simply put, it’s a server designed for hosting and sending images. It’s meant to reduce the strain on your server and should speed up your site.
Why does it matter? Well, believe it or not, increasing your website loading speed by a couple seconds could net you 7–12% extra revenue.
There’s no downside in using this free image CDN. It will make your images load slightly faster and you won’t have to change your workflow at all. Any images uploaded to your site will also be uploaded to Photon and served from their CDN, speeding up your whole site.
Jetpack also recently announced that they now lazy load images. That means images don’t load until the user starts scrolling. This is another huge speed booster as users have fewer images to download when they first load your site.
5. WooCommerce Points & Rewards
I love customer reward programs. If your store gives me reward points, I’ll definitely engage more on your site because I want to use those points. And I’m not the only one who feels this way.
There’s psychology at play here because when you give your customers points, they don’t want to “waste” them. In fact, they feel inclined to make another order just to spend those points.
The WooCommerce Points & Rewards extension lets you set up all sorts of ways to collect points, like placing orders, signing up for a newsletter, and writing reviews.
The customer can then redeem points and get a free product or a discount on a future order.
This is a great way to increase customer retention. It might also help you increase your customers’ average order value.
Price: Starts from $129/year
So you should use these must Have WooCommerce Plugins to improve your store conversions.
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