Do you want to know about How to Add Facebook Pixel to WordPress website or Blog?
Yes, you should know about Facebook Pixel Installation because with the help of Facebook Pixels you can retarget your website visitors through Facebook Ads.
You will get more ROI by retargeting your website visitors.
So you should know about What is Facebook Pixel and why should you use Facebook Pixel for your WordPress Website or Blog.
What is Facebook Pixel?
Facebook Pixel is a tool that consists of a code to track your website or blog visitors for retargeting. With the help of Facebook Pixel, you can retarget the website or blog visitors.
You can get more details about your customers like customer or audience insights and send the messages. So you should use Facebook Pixel for Retargeting or Remarketing strategy.
Why You Should Use Facebook Pixel?
- Retargeting or Remarketing
- You can get Audience insights through Facebook Pixel.
- Target custom audience through Facebook Ads.
- Custom Conversions
- It will track conversions, improve retargeting and conversions.
- You can track your visitors through Facebook Pixel.
So you should use Facebook Pixels for your WordPress Blog or Website.
5 Best Ways to Add Facebook Pixel to WordPress Website or Blog
First, you should know about How to Create a Facebook Pixel through Facebook Ad Manager.
How to Create Facebook Pixel in WordPress?
a. Go to Facebook Ad Manager. Click on Measure and Report.
b. You will find Pixels in Events Manager under the Measure and Report section.
c. After this, it will ask you to create a Facebook Pixel. So click on Create a Pixel.
d. Put your Website Name and Website URL and Click on Create.
e. It will ask you to set up your Facebook Pixel by putting the code on the Website.
You can do it by given an option here.
- Connect a Partner Platform.
- Install the Code Manually.
- Email the code to your developer.
1. How to Install Facebook Pixel Code to WordPress Without Plugin?
How to Install Facebook Pixel to WordPress Without Plugin
After creating a Facebook pixel, it will ask you to choose the Pixel Installation Method. In this case, choose the second option.
Step 1: Choose Manually Install Pixel Code Yourself then it will provide you a code. Copy this code.
Step 2: Go to Appearance > Theme Editor.
Step 3: Open header.php file.
Step 4: Paste the Facebook Pixel Code before tag.
Step 5: Save the header.php file.
Use this method for manually set up your pixel to WordPress website or blog.
Install Facebook Pixel to WordPress using Insert Headers and Footers Plugin
Step 1: Copy the Facebook Pixel Code.
Step 2: Install and Activate the Insert Headers and Footers plugin.
Step 3: Go to Settings > Insert Headers and Footers.
Step 3: Paste the Facebook Pixel code in Scripts in Header section.
Step 4: Click on Save.
Your Facebook Pixel has installed successfully on your WordPress website or blog through this method.
3. How to Insert Facebook Pixel Tracking Code Manually or using cPanel?
Step 1: Login into your cPanel through your username and password.
Step 2: Copy your Facebook Pixel Code.
Step 3: Go to File Manager > public_html.
Step 4: Go to wp-content > themes > Your activated theme.
Step 5: Open header.php file.
Step 6: Paste the Facebook Pixel tracking code before tag.
Step 7: Save the header.php file.
You can use this method if you want to set up Facebook Pixel manually.
4. Insert Facebook Pixel Tracking Code using Google Tag Manager:
Install Facebook Pixel using Google Tag Manager
Step 1: Login into your Google Tag Manager Account.
Step 2: Click on Add a New Tag.
Step 3: Rename your Tag. Choose Tag type in Tag Configuration.
Step 4: Choose Tag Type as Custom HTML. Click on Custom HTML.
Step 5: Paste Facebook Pixel Tracking Code in the HTML section.
Step 6: Apply Trigger on All Pages.
Step 7: Click on Save.
Step 8: Publish Your Container with Name and Description.
So your Facebook Pixel is easily added through Google Tag Manager to your WordPress website or blog.
5. How to Install Facebook Retargeting Pixel using PixelYourSite Plugin?
If you do not want to use the Facebook Pixel tracking code then you should use PixelYourSite Plugin. With the help of this plugin, you can easily connect facebook pixel to WordPress.
Step 1: Install and Activate PixelYourSite Plugin.
Step 2: Copy the Facebook Pixel Tracking Id from Event Manager.
Step 3: Go to Dashboard > General.
Step 4: Paste your Facebook Pixel Id in the Pixel Ids section.
Step 5: Click on Save Settings.
So this is the best method and saves your time. Use this method, if you do not want to use code.
How to Install Facebook Retargeting Pixel using PixelYourSite Plugin? Click To Tweet
How to Test Facebook Pixel has Successfully Installed on your WordPress Website or Blog?
Step 1: If you want to know that your Facebook Pixel is installed on your WordPress blog then Install Facebook Pixel Helper Chrome Plugin.
Step 2: Open your WordPress website or blog then click on Facebook Pixel helper Chrome and it will tell you that Facebook Pixel has installed on your WordPress website or not.
It will tell you that Facebook Pixel has successfully installed on your WordPress website or not.
Otherwise, go to Pixels in Facebook Ads Manager and click on Overview. It will show the status Active or Inactive & so if the Facebook Pixel Installation is a success or not.
If you want to do Remarketing or Retargeting for your WordPress website or blog through Facebook Ads Manager then use Facebook retargeting pixel on your WordPress website or blog.
So with the help of this guide, you can easily create and add Facebook remarketing pixels for your WordPress website or blog.
You can choose any method which is comfortable for you.
If you are working on analytics & marketing of your WordPress site here’s another article that might help you : 6 Best Google Tag Manager Plugins for WordPress in 2022 (Free & Paid)
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