Blogs are a great source of information and as such, they attract hordes of people looking for advice or just entertainment.
Besides this, they can be a great source of additional income. But for this, you would need a public.
If you want your blog to be successful, there are some basic rules you should follow. This article will show you how to get traffic to a new blog and the most important things that you need to know about blogging and online promotion.
How to Get Traffic to a New Blog
Before you start building your blog or website, you should know that there is no such thing as a single source for traffic. If you want visitors, you’ll have to work hard at bringing them in .
And not only that but you will have to make sure that you keep them coming back for more.
Good content will help in this, but it’s also a matter of a proper structure and a good design of the website, and before all of that, your planning.
Understand Your Audience and Their Needs
One of the most important things is to know your audience and what their needs are. You should try to give them what they need or want.
This is not an easy task but it’s very beneficial, rewarding and fulfilling.
You don’t need to create content that is complicated, you can simply provide them with what they’re looking for. It might be that they’re interested in knowing how the new technology works or letting them know that there are ways they can change their lifestyle .
Before you start building your blog or website, try to make a list of the problems you want to help people with. It will help if when creating content for your audience, you know what they need and want to know about.
After doing this, it’s important to write about the things that they would search for in order to find your content. You can ask yourself:
- “Who is my content created for?”
- “What problems does my target audience have and how can I solve them?”
- “What are they looking for in a blog/website?”
- “How would I go about providing answers to my audience?”
Having the answers to these questions will help you create content that is useful and appealing and it will give you new blog post ideas.
Create Useful Content
When creating content you will need to consider writing for your audience and not just to please the search engines. If your content is interesting, it will attract visitors to your blog or website.
The more people come to read what you have to say, the higher chance you will have of ranking on SERPs.
Google ranks pages according to hundreds of different variables.
It looks at the content, links and uses data from social media to determine how popular a website or blog post is.
The truth is, you can have perfectly optimized content, but if it just a bunch of keywords added on a pile for the sake of search engines, your audience won’t be happy and will never come back to your website.
And this will lead you nowhere.
Make Your Content Interesting and Readable
Nowadays, we are overloaded with information.
This means that our attention spans are short, and if you want to catch and keep a reader, you have to make your content interesting.
The more interesting you make it, the higher chance of people sharing and clicking on your content.
And not only that but to add such elements as: bullet points, lists and other things that will add to the interest of your readers.
When creating content focus on making it easier to read .
Use easy, understandable words, short sentences, visuals like images and videos.
Letting your readers get the message you want to send, without struggling with what you’re saying, is one of the most important things on how to get traffic to a new blog.
Mind The Blog Post Titles
When writing content for your blog or website, try using catchy headlines that will attract visitors.
People are more likely to click on content with interesting headlines, than those that are plain and boring.
Use the 80/20 rule, which means you should only use 20 percent of keywords in your headline, but make it more attractive than articles without them.
Nowadays, people don’t search for specific websites or information using keywords like they used to.
They use questions that they would like answers to.
Let’s say you’re running a blog about healthy living .
When people are searching for information, they’re no longer searching using keywords like: what is the best exercise routine for women over 40 or home workout plans.
People want to know how many reps should I do to get abs in 6 months and similar.
Keep this in mind when writing content.
For this reason, learning more about long tail keywords might be helpful.
Pay Attention to Visual Part of Your Content
I’m sure you’ve heard this time and time again, but I still want to stress the importance of keeping your content as visual as possible.
If you are blogging about something, make sure there is at least one image associated with it (or a short video).
Not only will it make your content more interesting to read, but also provide you with a chance of ranking on SERPs.
If Google can see that people are searching for information about certain topics and you have relevant images or videos on your page, there is a good chance of being shown on SERPs.
Do Keyword Research to Plan Your Strategy
Keywords are words or phrases used by web searchers in their search queries. They act as keywords for your website because they’re the terms that people use to find what they’re looking for on the Internet.
Before you start writing your blog posts, keyword research is important so you know what your target audience is looking for. You’ll need to do some keyword research for this or ask someone who has experience with this.
Proper keyword research is important because by doing so, you’ll know what to talk about and where you should be placing these keywords.
There are some easy ways to find out what your customers want. You can use tools like Google Adwords and Bing Ads for this, as well as the Google Keyword Planner.
If you’re not sure how to use these tools, there are plenty of tutorials online that will help you with this.
Other popular keyword research tools include:
ahRefs and SEMrush are our favorites and we use them daily to plan our content strategies.
Indexing, Create Useful Content and Learn SEO Optimization
Indexing is the process by which content becomes searchable. This means that when people search for something in Google or another search engine, your blog will appear on the results page. But this isn’t all; after indexing it will be easier to rank higher on SERPs
Indexing and SEO Optimization (or Search Engine Optimization)
After you have created your content and published it on your blog or website, it’s important to do some SEO optimization so that search engines will be able to index your content properly. By doing so, your posts will appear higher on search engine results pages (ex. Google, Bing, Yahoo), which will lead to more traffic and a bigger audience.
There are plenty of tools you can use for this, but the most common ones include: Google Analytics, SEMrush, Moz, Ahrefs and Open Site Explorer by Moz, as mentioned above.
It’s not that hard to do, but it does require some effort. You’ll have to use the keywords you researched in your content and title tags.
You should also include them in the header of your blog or website because this is what helps with indexing.
An important thing to remember is that the more content you have, the better it is for indexing. This doesn’t mean you should create one post after another; it means that if well written and composed, your posts will become indexed easier.
Creating useful content also involves optimizing each blog or website page so it becomes easier for search engines to find them.
In order for your posts to do well on Google, Yahoo, and Bing, and other search engines it’s important that you first index your content.
Indexing means a lot of different things, but the most important thing is that once indexed, it becomes easier to rank on SERPs.
It is the process of adding your web page or blog post to a search engine so that it can be found and displayed in search results when people search for relevant queries or terms via a search engine.
You will need to submit your website information to search engines and directories for indexing, if you want it to be readily found.
You may also need to provide a sitemap or at least list all your pages (with good page descriptions and keywords) so search engine spiders can find your site easier.
If there is no site map link on your site or post then web crawlers will be limited to crawling your website content from the home page only.
You can use a sitemap generator tool to create a site map of all your web pages.
In order for search engine spiders or crawlers to find your new blog posts and pages, you will need to set up an RSS feed so that each time you publish something new.
Track the Ranking of Your Keywords
Choosing the right keywords is important, but it’s also vital that you keep track of your rankings on SERPs.
This will help you see if your posts are doing well on search engines and how easy it is for them to be indexed.
You should check this after a few days have passed since you published your blog post.
This doesn’t have to mean checking your keywords every day, and there is a more in-depth way to do it.
It involves using different tools and referring to them each time you publish a new blog post or website.
Again, our favorite tools for tracking keywords and how they are ranking are:
- Google Analytics,
- Ahrefs and
- Open Site Explorer by Moz.
Track Your Traffic and User Engagement
Keep track of everything you do on your blog or website, from publishing content to marketing efforts.
Tools like Google Analytics and Moz will help you with this task.
By tracking your traffic and user engagement, you can find out where most of your audience comes from, how many people visit your website daily/weekly/monthly, which keywords are most effective in driving more traffic, etc.
In this way, you will be able to plan content strategies and marketing efforts better, consequently leading to more people visiting your website or blog.
There are many ways you can improve your tracking and planning efforts, such as:
- determine which posts work well and what posts don’t;
- make a schedule for the year ahead; create an editorial calendar;
- track your audience’s progress throughout the week or month using heatmaps.
You can also try different advertising techniques on social media, but make sure you do proper planning first.
Social Media is Important
Once you have published your content, make sure you promote it on social media. Just don’t overdo it with spamming people who are not interested in what you have to say.
Post links to your new blog posts on Facebook or Twitter or any other social media you use.
Don’t just post links to your posts though, also include a sentence or two with a link in it. This way, you will have more chance of being retweeted or liked by other people on social media.
You can also share your blog posts on Facebook and Twitter in order to get more traffic from people who are not your followers or friends.
But be careful with this technique because it can make people unfollow you if they start receiving too many updates from you about the same topic.
Optimize Website Speed
If you have been online for some time, you probably know that Google is not the only one to determine how high a website or blog can rank on SERPs.
And this is true!
The speed of your website plays an important part of everything regarding SEO.
You want it to load as fast as possible so visitors won’t leave as soon as they arrive, right?
Another reason is so your website will be easier to index and Google can read it faster.
This means it will have a higher chance of being shown on SERPs .
We all know how frustrating it is when we visit a website or blog, but because it takes too long for our page to load, we just give up and leave.
So make sure you optimize your website speed as much as possible.
Use Internal Linking Wherever You Can
Use internal linking when you are creating new blog posts, but don’t overdo it.
Internal links are links on your own website which link to different pages of your site.
They can be used as a navigation tool and for SEO optimizations (both during indexing and ranking), as well as to make sure that visitors won’t get lost on your site, while looking for something.
Keep in mind that the best internal links are the ones which have anchor texts which include relevant keywords related to your blog post.
Learn SEO optimization so you can take advantage of every opportunity available to get more traffic to your website or blog.
I beg you not to try and game the system because in the end it will hurt you more than help you. Trust me, I’ve tried!
I know I’m repeating myself, but I can’t stress these things enough!
Be authentic and produce original content that people will find useful.
Start Collecting Backlinks
Another important strategy is backlinking.
Backlinking is the process of getting other sites to link back to your website.
It’s an important part of SEO optimization, which will help increase the authority of your website or blog.
Be careful not to just link out randomly though because that can actually hurt you.
You should only link out when it makes sense and includes relevant keywords for what you want to rank for.
There are many ways to get backlinks these days, such as content marketing and guest blogging.
The easiest way is to start with social media sites such as Twitter or Facebook.
Interact with your potential audience and build a good reputation on the web that you can take advantage of when someone tries to find information about your niche.
Build Web Marketing Strategies
Web marketing is all about creating strategies that you can use to promote your blog.
You can do this by writing guest posts for high authority websites and earning backlinks, or by using social media sites like Facebook and Twitter.
It’s important to create a good strategy because there are millions of blogs out there and they all want the same thing.
The best thing about this is that web marketing can also help you bring in more targeted traffic, which means higher chances of converting into sales or other desired actions you want your visitors to take.
Another way is to write guest posts for other blogs related to your niche, but make sure you are linking back to your own blog post or website page where the visitor can find out more about that topic.
Keep in mind that there are people who provide services of guest blogging and this is something you might want to explore.
To find websites who will accept your guest posts, you can use Google and do a search for “guest post” and then filter by date.
It’s important to do your research on the website to make sure they have a good reputation because nobody wants their work plagiarized or to be misrepresented.
It’s also a good idea to check the website statistics before you start writing a guest post because not all will have enough traffic for you to get any significant results from your efforts.
Outreach is when you try and get influencers in your niche to share their content which is about a certain topic with their followers.
It’s very important for guest blogging because it can help you get backlinks from high authority sites in your niche.
You can do outreach by contacting them through email, links, or by using social media sites such as Facebook or Twitter.
A word of caution though, don’t be a spammer otherwise you could actually get yourself banned from certain social media sites.
In order to make sure your outreach is successful, it’s important that you understand who your target audience is and what kind of content they would find interesting.
This way you can contact the right people and increase your chances of getting a positive response.
Build Relationships with Other Bloggers and Influencers
Another great strategy is to start building relationships with other bloggers in your niche by commenting on their posts, sharing them through social media sites, and talking with them online.
Talk about things like common interests or events related to your niche and make yourself known in the blogosphere.
You can also start participating in forums and social media groups that are about your niche, but remember to always contribute with valuable content.
People always appreciate quality over quantity so just continue doing things like this and eventually you could find yourself developing a great reputation online.
Be Active on Social Media Sites and Forums
Since it takes time to build relationships with influencers in your niche, you should start by being active on social media sites and forums.
This is a great strategy because people can find you and get to know who you are if they like what you post and say online.
If they like it and decide to check out some of your other posts, they will most likely share it with their friends.
This way you can get a lot of targeted traffic and even potential customers since social media sites rank very high in the search engines.
Learn about e-mail marketing and start e-mail list if
It is considered the best way to build relationships with your customers because they are giving you their e-mail which means they are interested in what you are writing.
You can make use of this opportunity by sending them discounts, offers, or other updates related to your business.
Just make sure that you offer a very good value and you always keep your e-mails interesting before adding any offers.
Another way to use e-mail marketing is by doing something called “e-mail swipes”, which is basically writing an e-mail that will be sent to subscribers after they join your list.
The best part about this strategy is that you can be actually very creative with it because you get to write whatever you want to.
Since this is your e-mail, you can do things like promoting other people’s products or send them coupons for your own services.
The possibilities are endless so just remember that the more time and effort you put into this, the better results will come.
Participate in Q & A Websites
If you participating in Q & A websites such as Quora or Yahoo! Answers, it’s best to start looking for questions about certain topics which are related to your niche.
You can write a detailed answer and at the end include a link to one of your already published articles.
Doing this will also help people get to know who you are and what you write about, which could increase your chances of getting more subscribers.
You can also reach out to readers that ask questions related to your niche by answering them with valuable content or links to other websites.
Make sure that you always deliver great value to everyone who reaches out to you!
Use Social Proof for Getting More Traffic
When it comes to social proof, there are two options that we want you to consider: testimonials and case studies.
These might seem like simple marketing strategies at first because they involve asking your existing customers for a favor and then offering something in return.
In fact, using them is very effective not only for getting more traffic but also for increasing the number of subscribers.
Testimonials are great because people can see that others have already tried your product or service and they liked it enough to write a testimonial about it.
Just make sure that you always ask permission before using them if you want to get better results.
As far as case studies are concerned, they are basically detailed stories about how you helped one of your customers.
They are very popular online because they give people a better understanding of what makes them unique.
The best part about case studies is that you can turn them into free PDFs to be shared with other potential customers that might need your services or products.
Never Thing That You’re Done Learning
SEO and Web Marketing are not something that you can ever fully learn.
The field is constantly changing so you must be willing to learn new things every day. There are always new strategies, tools, and techniques to explore.
So never stop learning because the moment that you do that is practically the same as admitting defeat.
Learn SEO optimization, focus on creating useful content, optimize your website for speed and other things like that.
There are so many aspects of online marketing that you could explore and improve upon, so just keep on learning every single day!
To finish things off, let’s take a look at some actionable strategies that you can start applying today:
– Learn how to do keyword research to plan your strategy. It will pay off big time!
– Indexing is a very powerful and underrated strategy. Try it out and be amazed by the results!
– Start collecting backlinks as soon as possible. It will make your online presence much stronger!
– Have a tidy website design to make it more attractive for visitors. Make this your number one priority today.
– Optimize your website speed if you want to get more traffic. Everyone has the same 24 hours in a day, so make yours count!
– Participate in Q & A websites and promote yourself there by answering questions related to your niche.
– Use testimonials and case studies for getting more traffic. They work!
– Never stop learning because the moment that you do that is practically the same as admitting defeat. No one ever stops learning, so just take it to the next level!
Have any questions? Let us know in the comments section below and we will be more than happy to help. Cheers!