A blog is a powerful tool for any business. It can be used to help educate potential customers, build up your brand, and promote your products or services. However, it’s not easy to manage a blog successfully on your own.
Blog management can be a difficult task for any blogger who wants to stand out from the crowd. If you want your blog to succeed and grow in popularity, there are many things that need to be done well.
In this post we will list some tips and tricks that we have learned over our years of blogging experience.
Why is Blog Management Important?
Blog management is important for a number of reasons.
For one thing, it requires keeping track of the content you have published in your blog and making sure that new posts are being added on a regular basis.
It also means properly formatting all of the material including images, video clips, links to other sites within your own site’s pages, etc.
Blog management also involves interacting with your readers in the comments section. You need to show that you are listening and responding when appropriate, while not spending too much time on this activity since it can eat up a lot of valuable time.
3 Main Priorities to Pay Attention to for a Successful Blog
If you are the one to follow big and successful blogs, you might have noticed that they all follow the same pattern that includes these 3 points:
- Focus Closely on Your Niche
- Produce High Quality Content
- Have a Schedule
So, we are going to look more closely into every one of them and build a strategy that could help you build and manage your blog successfully.
Focus Closely on Your Niche
This might seem like a no-brainer, but many people fail to focus on their niche and try to do too much at once.
For example, the blog of an automotive company that includes car parts may want to expand its content by covering more topics such as DIY projects for your home or tips on how to make money from blogging.
Take me, for example.
My first blog was about indoor gardening. In general!
And I thought I was keeping it very specific when I was starting!
So, to have and manage a successful blog, you would have to develop laser focus on your specific niche.
Know Your Audience
You have to know your readers and know how they want you to talk to them.
For example, if you’re blogging for a younger audience, then using slang and informal language might be the right way to go.
However, if your blog is aimed at older people or professionals in particular fields of work, then more formal style would be better.
In other words, you need to do proper prospecting.
Prospecting is basically learning about your target audience and their interests.
This will allow you to better understand what they want and how best to communicate with them.
Ask yourself these questions:
- Who is my blog for?
- What is the pain point of my readers?
- What will turn my reader into a paying customer?
Once you have this in mind, then it will be a lot easier to create great blog content that would attract your readers and keep them coming back for more.
And how will you know what your readers want?
Well, first of, start joining forums and social platforms. Here, you will find a lot of questions that the target audience would want answered.
Also, do the biggest keyword research you have ever done and try to find keywords in the form of questions that will give you a better picture of what your audience needs.
And remember, every single post that you write and publish has to have value.
Otherwise, your audience will soon see that you are all talk and they will stop coming back.
And once you learn how to write content that brings value without sounding too salesy, but still promoting your product, or whatever your goal might be, you’re on!
Mind the Keywords
You might have thought that keywords are only used for SEO purposes.
Well, you would be greatly mistaken, my friends!
Through keyword research, you can get a better picture of what your target audience needs and also, get some ideas for your new blog posts.
Another thing that I want to point out when it comes to keywords and managing a blog is to pay attention to the way you use your keywords.
Just putting a bunch of keywords all over the place wouldn’t do you any good if the blog post doesn’t seem natural and is, in fact, forced.
Some of the tools that we love and use most frequently are ahrefs, SEMrush and Google Trends and Google Analytics.
Produce High Quality Content
This is another no-brainer, but many brands fail to produce high quality content.
Well, the internet is vast and in that see of content, there is a lot of low-quality content.
And you will want to stand out!
As I said before, you want to make every single blog post full of value and something that people can believe in and find authoritative in your chosen field.
Remember, blog management isn’t only about managing a blog. It is also creating and bringing value or knowledge to your beloved audience.
Accept Guestposts Mindfully
Guestposts are a great way to get new content on your blog without having to write it yourself.
However, a bad blog post can ruin your reputation, so you will have to accept blog posts mindfully.
Always read a guest post before accepting it.
This way, you will know if the author followed your guidelines and also, see if they have added value to your blog.
If not – ask them to correct it or don’t accept their offer at all! It is simple as that.
So if you want to give blogposts a go, pay attention to what you accept and what you publish.
Have a Schedule
Last, but not least – have a schedule.
Make sure that you publish something new on your blog at least once or twice per week to keep the audience engaged and coming back for more.
Having a schedule is also important if you’re having a big team working on the blog.
When everyone knows their task and what and when it should be done, it would be much easier to focus on some other aspects on blog management, instead of spending all your time and energy searching for a missed deadline, a new blog post that should have been there, a last minute guestpost and so on.
Division of Work
When you have a big team working on your blog, it is important to divide the work.
This way, everyone will know what they should do and by when.
Division of work becomes even more important if you are managing multiple blogs or websites. In this case, different sites might require various kind of content which means that you will have to make sure everyone knows their task beforehand.
Having only a calendar will help. A little.
But what will make the work of managing a blog even easier is developing and scheduling the whole process.
Communicate with your team. Let them in on the secrets of business. Share your knowledge.
You are the one who knows your audience best, and sharing that with other people on your team will make the whole team more functional.
Everyone should have their own task – yes. But being included and knowing what happens in other sectors, understanding the whole process can only improve the overall productivity.
Advertise New Content Immediately
You haven’t been doing this?
No problem, start doing it now and advertise that old content!
Well, guest posts, social media, marketing, facebook ads… You name it!
As I said, this applies to the older content as well.
What, you have some outdated content on your blog? Update it!
You have reviewed a product or a service that has changed. Add in new info!
Make every single piece of information on your blog valuable!
This might seem like a lot of work, but remember – schedule!
If you’re here, you know how stressful managing a blog can be.
And what is the takeaway from this lesson that I shared with you today?
- Focus closely on your niche
- Schedule and plan
- Communicate with your team
- Focus on the quality and value of your content
Let me know how it goes!