Are you passionate about makeup? Do you love sharing your thoughts and ideas on all things beauty-related? If any of this sounds like you, it’s time to start your own beauty blog. Not only will this allow you to share your wisdom with the world, but it’s also a great way to connect with other people who love makeup just as much as you.
Starting a blog is easier than you think, and I’ll walk you through the basics with this step-by-step guide and share some tips on how to make it successful. Let’s get started!
Step 1: Pick A Direction Of Your Own Beauty Blog
When starting your own beauty blog, it’s important to think about the direction you want it to take.Do you want to focus on makeup tutorials? Or perhaps you’d instead write about product reviews?
Here are different types of beauty blogs:
Your new beauty blog can be all about reviewing beauty products, so you can share your experience and thoughts on different makeup or skincare brands.
This can help numerous people understand what’s good or bad on the market and which product to buy next time in the drugstore.
Do not forget about monthly favorites!
After trying out many beauty products, your readers will be interested in hearing which products have stuck in your daily routine and continued using.
You can also talk about things you do not plan on buying ever again.
The content you create can feature how you discovered a particular product and how it’s been working for you.
This will be potential viewers’ favorite because it gives them an insight into what is on the market and how good it is.
If you are particularly skillful in makeup, nail care, or some other niche, create how-to videos and step-by-step guides on achieving various makeup looks.
Your beauty blog can be a source of makeup, nail, hair, and other beauty tips and hacks.
You might be wondering how you can attract viewers of various skill levels.
It’s important to include beginner-friendly tutorials, so they feel comfortable watching the videos and step-by-step guides.
Extension of Your YouTube Channel
While YouTube is a great platform, it may be challenging to turn subscribers into readers.
Your blog can help you expand your presence and attract people who do not watch videos often.
Starting blogging alongside or as an extension of your YouTube channel will allow you to share the wealth of information and build a fanbase for your blog.
It’s up to you! But before you make a final decision, take some time to research what other beauty bloggers are doing and which content gets the most traffic on other beauty blogs.
This will give you a good idea of the popular content and how you can set yourself apart from the competition.
Step 2: Pick A Beauty Niche
Another thing you will have to do before you start a beauty blog is to pick out a beauty niche.
The beauty industry is quite broad. However, when you start blogging, it is best to stick to exploring one or two at first.
This will help you gain followers, regular readers, who may become subscribers later on down the line when they know what kind of content interests them most about this particular topic area.
Later you can expand your beauty blog to other branches of the beauty industry.
Here are some beauty-related topics:
Beauty For Specific Group
When you start a beauty blog, it is good to think about the specific group of people you want to focus on.
This can be narrowed down by age, skin type, ethnicity, or gender.
For example, if you have dry skin, you may want to start a blog that focuses on finding the best products for dry skin.
Or, if you are a teenager, you may want to start a blog geared towards teen beauty trends.
This way, you can create content that is catered to the needs and wants of your target audience.
One of the most popular beauty niches is makeup.
There are various makeup-related topics you can blog about, such as how to apply a smokey eye, cover up acne, or do your own makeup for special occasions.
This is a great beauty industry to choose if you want to create how-to videos and tutorials.
People are always looking for new hairstyles to try out, so starting a hair-focused blog may be a great idea.
You can focus on hairstyles for different occasions, how to deal with common hair problems, or how to care for different types of hair.
The skincare industry is continually growing, so starting a blog focusing on skincare may be wise.
You can write about how to take care of different skin types, deal with acne and other skin problems, or get rid of wrinkles.
The nail care beauty industry is also growing, so this may be a good niche to focus on when you start your beauty blog.
You can write about how to take care of your nails, how to get the perfect manicure, or how to remove acrylic nails at home.
The luxury beauty industry is a multi-billion dollar industry, so starting a blog that focuses on luxury beauty products may be a lucrative decision.
Because few beauty bloggers are willing to write about high-end cosmetics due to their high costs at first, it may be simpler to gain followers.
You can write about the latest beauty trends, luxury makeup, and other products and show how to use them in different ways.
The affordable beauty industry is also a growing field, so this may be a good topic to focus on when you start a beauty blog.
You can write about how to find affordable makeup, how to get the most out of your skincare items, which drugstore products are budget-friendly and effective, or how to style your hair on a budget.
By blogging about cruelty-free makeup, and other beauty products, you can easily target like-minded people looking for information on how to lead a cruelty-free lifestyle.
You create your cruelty-free makeup blog, focus on how to make your own cruelty-free beauty products, or how go completely vegan with your beauty routine.
The minimalist lifestyle is becoming more and more popular, so starting a blog that focuses on living a minimalist lifestyle, including minimalizing your beauty routine, maybe a wise decision.
Your blog articles can be about how to pare down your makeup products to the essentials, simple makeup, hair, or nail tutorials, how to use natural ingredients for makeup and skincare, or how to have a minimalist beauty routine without sacrificing quality.
DIY beauty is another popular topic you could blog about when starting a beauty blog.
The focus of your own blog can be on how to make your own beauty products, alter your beauty routine to be more affordable, or fix common beauty problems using household items.
Beauty isn’t just about makeup blogging, and you can start a beauty blog that focuses on fashion.
You may discuss the newest high-end brand fashion buddies on your fashion blog, as well as provide styling suggestions and advice.
Like with affordable beauty, there is a growing market for affordable fashion.
Your affordable fashion blog can be about how to find stylish clothing without spending a fortune, how to mix and match pieces to create new outfits, or how to update your wardrobe on a budget.
Step 3: Pick A Domain Name
When considering how to start a beauty blog, you should already have your mindset on the domain name of your beauty blog.
A domain name is the web address of your new blog.
This is what people will type into their browsers to visit your new blog, and it is best to keep it short, memorable, and easy to spell.
You’ll also want to ensure that the domain name is available for purchase.
When choosing a domain name for your beauty blog, you’ll want to think about what type of beauty blog you’re starting.
If your beauty niche is hair, you may want to choose a domain name that includes the words “hair care.”
Suppose you’re writing about luxury beauty products. In that case, you may want to choose a domain name that includes the words “luxury beauty.”
Here are a few other tips:
Use a .com domain
While domains such as .beauty or .blog are available to beauty bloggers, I recommend sticking to the .com domain.
The answer is simple – people are most familiar with this domain, so it will make your new blog easier to remember.
Stay away from too specific names
Domain names such as “www.HairCareTips.com” are great, but “www.BobCuts.com” is not great.
The problem with too specific domain names is that they can be hard to remember, and people may not know how to spell them correctly.
Also, they do not allow your beauty blog to grow, and it might be hard to switch to a different beauty niche or type of content down the line.
Keep it short
Domain names should be short and easy to remember.
The shorter, the better.
Don’t forget about alliterations
Domain names that start with the same letter are easy to remember, and alliterations make them even easier.
For example, “www.Beauty Blogging Tips.com” is a great domain name because it starts with the letter B and is easy to remember.
Use a name that represents your brand
The name of your beauty blog should be creative and representation of your brand.
If you pick the right name at the start, the process of branding your beauty blog down the line will be much easier.
Don’t spend too much money
The idea that you need to spend big money on your blog name is entirely false.
A regular, simple name might work better for new beauty bloggers who want an easy way into the industry.
It is better to stick to a common name or even a free domain and invest in either design or content.
Get help from name-generator tools
If you’re having a hard time coming up with your own domain name, don’t worry!
There are plenty of name-generator tools out there that can help you come up with the perfect name for your new beauty blog.
Step 4: Buy Web Hosting
Once you’ve chosen your perfect domain name, it’s time to buy web hosting.
Hosting is the service that will actually host your website online.
Think of it as the foundation of your blog – without it, your blog won’t be able to exist on the internet.
When choosing a hosting service, there are a few things you’ll want to take into consideration:
- The amount of storage space you’ll need
- The number of bandwidth you’ll need
- How many websites you can host on one account
- The type of hosting you need (shared, VPS, dedicated)
- The price
If you are unsure which hosting to get, here are our top picks:
Bluehost is one of the most popular providers for hosting blogs, and it is an excellent option for those just starting out.
Not only are they affordable, but they also offer a great amount of storage space and bandwidth.
Additionally, you can host an unlimited number of websites on one account.
Bluehost supports shared, VPS, and dedicated hosting.
Thanks to WordPress plugins, you can easily install WordPress with just one click and build an entire beauty blog through Bluehost.
Its most affordable shared hosting package costs $2.95 per month, with one totally free domain and SSL certificate.
Hostgator is a great provider for hosting all websites, including blogs.
They offer unlimited storage space and bandwidth and the ability to host an unlimited number of websites on one account.
Hostgator supports shared, VPS, and dedicated hosting.
Additionally, Hostgator offers a free website builder that makes it easy to create a website in minutes.
Their most affordable shared hosting package starts at $3.92 per month, with a free domain name, SSL certificate, and free theme to kick off your beauty blogging.
Dreamhost is another great option for your new self-hosted blog.
Like Bluehost and Hostgator, you will have access to unlimited storage space and bandwidth.
The cheapest plan is only $2.95 per month with one free domain name for your self-hosted WordPress blog, SSD storage, and website builder.
Step 5: Pick A Website Platform
Now that you’ve chosen your domain name and hosting, it’s time to pick a website platform.
A website platform is a software that you’ll use to create your website.
There are a few different website platforms to choose from: self-hosted WordPress, Squarespace, Wix, and Blogger.
Each platform has its own benefits and drawbacks, and some are totally free, so it’s important to choose the one that will work best for you.
For beauty bloggers, we recommend WordPress.
It is a powerful platform that offers a lot of flexibility and options for customization.
Additionally, thousands of WordPress plugins and themes are available to help you create the perfect website for your beauty blog.
How to Install WordPress on
If you are using Bluehost, here’s how to install WordPress software:
1. Log in to your Bluehost account.
2. Click on the “Install WordPress” icon.
3. Enter your domain name and click “Next.”
4. Select your hosting package and click “Next.”
5. Scroll down and enter your blog information.
6. Click on the “Create Site” button.
7. WordPress will be installed, and you will be able to log in to your admin area.
The steps for installing WordPress are somewhat similar to other hosting platforms.
If you decided to go for a web host that doesn’t have a one-click setup for WordPress, it might take a bit longer to set up your website.
Step 6: Pick The Theme
Now that you have your domain name, hosting, and WordPress installed, it’s time to pick a theme for your blog.
A theme is the design and layout of your website.
There are a number of different WordPress themes available, both free and premium.
Paid themes often offer more features and flexibility, but there are some great free themes available.
Some of our favorite WordPress themes for beauty bloggers include: H
Everybody starts from a default WordPress theme, and it’s important to change this theme to the one that reflects your beauty blog.
Some things to consider when choosing a theme are:
- How much customization is available?
- How well is the theme coded?
- How often is the theme updated?
- How many users does the theme have?
- How good is the support?
We recommend using a premium WordPress theme for the following reasons:
- They are well coded and offer a lot of customization options.
- Themes are updated regularly, so you’re always using the latest version.
- They have a large user base, so you’ll likely find someone who can help you with any questions or problems you may have.
A good beauty blog theme has the following characteristics:
- Clean and minimal design
- Responsive, so it looks good on all devices
- Easy to use, the customizer to change colors, fonts, and layout
- Option to have a sidebar or not
- Social media icons included
Moreover, it is important to pick a theme from a reputable creator.
Some of our favorites include:
Step 7: Build All Essential Pages
Once you have chosen your theme, it’s time to start building the essential pages for your beauty blog.
Your beauty blog will likely have the following pages: Home, About, Services, Products, Contact.
Each page has its own specific purpose and should be designed accordingly.
- The Home page should introduce your blog and tell your readers what to expect from your content.
- The About page should tell your readers about you and your blog.
- The Services page should list the services you offer, such as makeup tutorials, hair tutorials, etc.
- The Products page should showcase the products that you love and recommend.
- The Contact page should include your contact information.
While it’s not necessary to create each of these pages, we recommend having at least the Home, About, and Contact pages on your website.
As your beauty blog grows, you can always add more pages like Shop or FAQ.
Step 8: Design Your Logo
A final touch to your website is to add your logo and favicon. Your logo is the image that represents your brand, and it should be unique and memorable.
Some things to keep in mind when designing your logo are:
- The size of the logo – should be large enough to be easily seen on all devices.
- The logo’s colors should be complementary to your website’s theme.
- Fonts used in the logo – should be easy to read.
Your favicon is a small image that appears next to your website’s name in a web browser.
It’s a good idea to use the same logo design for your favicon.
There are a number of free and paid logo design tools available online.
We recommend using Adobe Illustrator or Canva to create your logo.
Once you have created your logo, you need to save it as a PNG file with a transparent background.
In order to add your logo and favicon to your website, you will need to use a plugin like WP logo & favicon.
Step 9: Start Beauty Blogging
Once everything is set up, it is time to start beauty blogging.
The best way to grow your blog is to produce high-quality content regularly.
This means that you need to constantly brainstorm ideas and topics for your blog posts.
At the beginning of your blogging journey, it may be harder to come up with new blog post ideas every few days, so here are some tips:
- Browse popular beauty blogs and see what content most beauty bloggers are publishing.
- Check out your favorite brands and see what new products they are releasing.
- Watch makeup tutorials on YouTube and get inspired to do a tutorial of your own.
- Keep a notebook with you at all times. If you feel creative juices flowing, write down any ideas that come to mind.
Also, we have prepared a list of topics popular beauty bloggers like to write about:
- Review products – share your opinion about makeup, nail, or hair care products to help your readers pick the right items.
- Tips – write about specific products or habits that helped you resolve beauty-related problems.
- How-to posts – share your beauty skills with your audience.
- Favorites – create a short blog post at the end of each month in which you will mention your most used products.
- News from the beauty world – some of your readers may not be so up-to-date with the latest beauty trends, and your beauty blog can be a source of information.
- New purchases – share your latest purchases with your readers.
- Makeup collections – give your audience a glance at your makeup collection.
Once you have an idea, it’s important to create a well-thought-out post.
Some things to keep in mind when writing your blog post are:
- The blog title
It should be catchy and interesting enough to make your readers want to read the entire post, but don’t use click-bates.
- The introduction
The goal is to introduce the topic of the post and how it will be helpful for your readers.
- The body of the post
This is where you will elaborate on the topic of your post.
To write an amazing blog post, make sure to use images, infographics, and videos to break up the text and keep your readers engaged.
- The conclusion
This is where you will recap the main points of your post.
Also, don’t forget to thank your readers for reading the blog and about the call-to-action – click the follow button, check out social media or your online store.
Tips To Start A Successful Beauty Blog
You cannot start a beauty blog that will be successful overnight.
This takes time, effort, and a lot of hard work.
However, if you are willing to put in the dedication, then here are some tips that will help you get started:
- Use plugins for more functionality
There are a number of different WordPress plugins that you can use to improve the functionality of your beauty blog.
Some popular plugins are WPForms, Yoast SEO, and Gravity Forms.
These plugins will help you create forms, optimize your blog articles for search engines, and add subscription forms to your blog.
- Promote your beauty blog
The best way to get your beauty blog in front of more people is by increasing your social media presence.
Make sure to create profiles for your blog on all the popular social media platforms (Facebook, Twitter, Instagram, YouTube) and start sharing your content.
You can also use social media advertising or Google Adsense to specifically target users on social media.
Online ads will slowly bring in more website traffic, so now it is up to you to deliver amazing blog content to make your new readers stay.
Top beauty bloggers have managed to turn their hobby into a full-time job, and you can become just as a successful blogger.
One of the easiest ways to make money from your WordPress blog is affiliate marketing.
This is where you promote products or services on your blog and receive a commission for every sale made as a result of your promotion.
Beauty companies are more than willing to work with beauty blogs. This is one of the most effective marketing strategies.
Another way to make money blogging is by creating digital products, such as e-books, online courses, or how-to videos.
Suppose you have a lot of experience in the beauty industry. In that case, you can start charging for consultations or start your own line of products.
The sky is the limit when it comes to how much money you can make as a beauty blogger, so start thinking about how you can monetize your blog.
So there you have it – everything you need to start a beauty blog.
Hopefully, this how to start a beauty blog article answered all of your questions, and while it may seem like a lot of work, the payoff is worth it.
We can’t wait to see your first post!
How much does a beauty blogger make?
This depends on the blogger’s success, but top beauty bloggers can make a six-figure salary. Your blog starts generating more money when you cooperate with beauty brands and add affiliate links.
Should I start a blog or a YouTube channel?
Both are quite exciting careers, which depend on what you are comfortable with.
Suppose you feel more comfortable writing than speaking in front of a camera. In that case, becoming a beauty blogger could be the better option for you.
However, if you are confident in front of the camera and enjoy making videos, YouTube would be a better choice.
Also, if you are already running a successful beauty blog, you can use YouTube to attract more readers.
What do you talk about in a beauty blog?
Topics could range from doing a smokey eye, covering up acne, styling your hair in a certain way for a party, or using a certain beauty product.
The sky is the limit when it comes to content ideas for your beauty blog – just make sure that you provide relevant posts and that your beauty blog reflects how you are.
Is it easy to start a beauty blog?
It definitely isn’t as hard as it seems, and with the how to start beauty blog guide we have provided, you should be able to get your blog up and running in no time.
Just make sure you are passionate about the beauty industry. This will come across in your writing and make your blog more successful.
How often should I post?
This depends on how often you can come up with new content ideas and how much time you have to write. Ideally, a new beauty blogger should be posting at least once a week, but if that is not possible, post as often as you can.
The more content you have on your blog, the more readers you will attract.