How To Start A Fitness Blog

How To Start A Fitness Blog


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    Many people wish to create content on the internet, writing about things they enjoy and possibly making money from it. If you are a fitness enthusiast you may be asking yourself how to start a fitness blog. It is a complicated thing to do if you try to do it alone. But you do not have to do it alone.

    We are here to help you. We will go through all the steps you need to know about how to start a fitness blog. We will tell you all about what fitness niche to choose, and what hosting companies to go with. We will go through the entire process to start a fitness blog.

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      Step 1: What Is Your Fitness Blog Going To Be About?

      What Is Your Fitness Blog Going To Be About

      Positioning your fitness blogging can be done in a variety of ways. The following are just a few suggestions to get your creative juices flowing as you plan the content for your new blog:

      If you are an athlete you can create a blog that will highlight all of your achievements, and which will cover your journey as an athlete. This way you can attach a personality to your fitness blog. Personality is very important in blogging because it is what people will come to you for.

      You can create an informative fitness blog. A fitness blog that focuses on spreading information about the benefits of fitness in general. There are many fitness influencers, products, and services that are useful to people. You can create a blog that will bring awareness to those all of those things.

      There is no way around it if you’ve decided to start a “weight loss diary” blog. It’s also possible that you want to share your extensive knowledge and expertise on nutrition, perhaps even documenting the journey to your first competition as a professional bodybuilder or personal trainer. There are so many possibilities.

      You need to keep in mind that once you chose what kind of blog you wish to run your blog will be primarily focused on this particular niche. Your blog’s identity is something you won’t be able to easily change in the future.

      You don’t necessarily need to be a fitness expert to start a blog, but if you’re passionate about the subject, you may be able to do so.

      This will also help you avoid making random posts that confuse your audience when you first start creating blog posts.

      There are a lot of new fitness blogs popping up these days, as was previously mentioned. It is possible to rise above the majority of similar blogs, however, if you commit to producing high-quality content that is relevant to your audience.

      So, right from the start, you need to keep in mind that you need to find ways to stand out from the rest of the pack.

      The last thing you want to do is write about a topic that has already been covered a thousand times by all of your fellow fitness bloggers. Topics that have already been covered elsewhere on the internet should never be reworked or recycled for your own benefit.

      Choose Your Fitness Blogging Niche

      Start a fitness blog, but don’t just do it for the sake of it! Find a niche in the fitness and health industry. Without a substantial investment, you’ll be competing with the industry’s major players and will find it difficult to gain any traction for your website.

      Choose Your Fitness Blogging Niche

      Focus on a market that isn’t dominated by a single player or overrun by a large number of rivals. This is an excellent example of a topic to steer clear of. You can, however, choose a niche that hasn’t yet been taken advantage of by other blogs.

      What sort of subject matter most appeals to you?

      • Fitness for beginners: We all know how hard it can be to start a fitness journey, especially if you have never done anything related to fitness. Your fitness blog can be focused on helping people who are just starting out. This is a good recipe for a successful fitness blog because there are a lot of people starting their fitness journey every day, and they need as much help as possible.
      • Personal training advice: This fitness niche would primarily focus on personal trainers who are just starting out. A personal trainer is not just someone who is certified. If someone wishes to be a personal trainer they need to dedicate themselves to lifelong learning. That is where your fitness blog comes in. You can keep them in the loop about the goings-on in the personal trainer industry.
      • Bodybuilding and weightlifting advice: If you wish to focus more on the bread and butter of physical training, you can make your fitness blog about everything that has to do with achieving peak performance in weightlifting and bodybuilding. This informative blog would be focusing on showing people how to properly execute exercises, as well as sharing the best training advice for weightlifting and getting people in shape.
      • Outdoor circuit training: This can be a general fitness blog about healthy training habits. Outdoor training differs from bodybuilding and weightlifting in that it can be performed by everyone everywhere. The job of your blog would be to show creative ways of working out without any equipment.
      • Fitness food blog: The health and fitness industry are inseparable from the diet industry. Healthy diets are important for any athlete or person who wishes to lose weight. With this type of fitness blog, you will be making suggestions on what to eat, and how to make bland diets more flavorful while staying healthy.

      The thing is that your can mix and match a few of these fitness blog ideas. You can make a fitness food blog and personal training blog all rolled into one. But as we’ve said, once you chose something stick with it. As a successful fitness blogger, you must have content ideas and you must give people what they start to expect from you.

      Step 2: Get Started Making Your Fitness Blogging Platform

      Choose a Domain Name

      A blog name is as important as the type of fitness blog that you want to have. If your fitness blog name is not up to par no one will even want to click to see how good your content ideas are.

      Choose a Domain Name

      Try and connect your domain blog name with the type of fitness blog that you want to create. If it is about bodybuilding, try and put that in the blog name itself. If you chose a dull name, no amount of search engine optimization will help you get an audience.

      When it comes to the domain name, you should make it the same as your blog name. Unfortunately, that is not always possible. In case you can’t have the same blog name and website domain name, you should aim to make it as closely related to the blog name as possible.

      As long as the domain name is unique, your blog’s name doesn’t have to match. It’s hard to find a good dot com these days, so don’t be too picky. You can rebrand and buy a premium domain name if your business takes off and you start making money.

      Step 3: Which Web Hosting Provider To Choose for Your Fitness Blog?



      Bluehost is the best and most well-known web hosting service provider on the market today. It’s designed for those who have never built a website before.

      Shared hosting plans are offered by Bluehost in three flavors: Prime, Plus, and Basic.

      These plans come with a 99.98% uptime guarantee and 100GB of storage space. Additionally, you’ll get free backups, cPanel access, and a complimentary domain name when you sign up for this platform.

      When it comes to WordPress hosting, Bluehost is hands down the best in the business. A free WordPress migration service is available.

      Following your purchase, the Bluehost internal team will evaluate your site for a free transfer to either WordPress or Bluehost, depending on your current website hosting service provider.



      Another great option for beginners is DreamHost, thanks to its simplicity and low price. It has a user-friendly dashboard and an exceptional hosting experience.

      There is no better place to learn the ins and outs of WordPress than right here. A unique WordPress website builder is included, which serves as a helpful guide when creating a WordPress site.

      Domain administration is made simple with the host’s array of domain management tools, all of which are protected by the host’s strong security measures.

      DreamHost comes with a pre-installed version of WordPress in addition to its user-friendly website builders.

      A similar cPanel-like interface is used by the host, which is a common feature among providers of similar services. As aspiring authors, consultants, or small business owners, this host will be an invaluable resource for those just getting started.



      Known for its affordable hosting options that don’t compromise on performance or quality, Hostinger is one of the most popular web hosts.

      Those who are just getting started with building a website for their products will be drawn in by the combination of high-quality features and an affordable price.

      Many hosting options are available from the company, each with its own set of features, such as quick website creation, 99.9% uptime, free SSL certification, and round-the-clock customer service assistance.

      In order to get Hostinger’s cheapest plan for just $0.99 per month, you must pay for it over 48 months. However, a monthly fee of $2.15 is required to continue using the service.

      For those who have not chosen the single web hosting plan, you will be given unlimited bandwidth. ‘ Only one My SQL database, 100 GB of bandwidth, and one email address will be available to you if you opt for single website hosting.

      The cheapest plan limits your website’s memory and processing power and removes all free domains. All Hostinger plans come with a 30-day refund policy.

      Step 4: Decide With Which Blogging Platform To Go With

      Depending on your blogging objectives and requirements, you can select from a variety of blogging platforms. It’s critical to think about factors like disk space, page security, uptime, and customer service before making a final decision like this.

      Website hosting, professional design, monetization of your blog, and a wide range of marketing tools are all included in Wix’s blogging platform to help you build a larger audience. All of these resources are available to you without charge, and you have the option to pay for additional features at any time.

      WordPress is a free and open-source platform that allows users to create and manage their own websites. If you’re just starting out, you can use this platform to create a simple blog or an eCommerce shop, a company website, and more.


      Even if you’ve never created a website before, WordPress makes it simple. Creating a professional website does not necessitate any knowledge of design or programming.

      It’s possible to select from a wide variety of WordPress themes to design your website. You can enhance your website with a variety of plugins.

      WordPress started out as a blogging platform, but it has since evolved into a powerful tool for creating websites of all kinds.

      Step 5: Select The Look Of Your Blog With A Blog Theme

      Select The Look Of Your Blog With A Blog Theme

      For those who are unfamiliar with visual design, creating a visually appealing fitness blog may seem like an impossible task. It’s safe to say that the most popular blogs use attractive blog themes. But there is nothing to worry about. Many free and paid WordPress themes exist today that will perfectly suit your blog’s needs.

      The default theme was probably already installed when you signed up for your site, but it’s best to change it to something more appealing to your eyes. Starting with the left-side menu bar, select “appearance” and then “themes” from the expanded box that appears.

      Here, you’ll find all of the free themes that have been installed. If you click “add new,” you can look for and download free themes.

      In order to see how your site would look in each scenario, select the live preview option. Uploaded logos and headers can be used to see how they look in the theme, but if you don’t have any ready, feel free to experiment until you find something you like.

      Using a free theme is a great way to get started, but you’ll most likely want to invest in a premium theme sooner rather than later. In general, paid themes are more customizable, have better customer support, and are updated more frequently to keep your site safe. While this is generally true, there are a select few who have had great success with free themes.

      Feel free to use any free theme for the time being. These can be altered at any time. Whenever you want, you can keep your themes up to date!

      Step 6: Create All Of The Essential Pages For Your Fitness Blogging Platform

      Create All Of The Essential Pages For Your Fitness Blogging Platform

      Create a Logo for Your Fitness Blog

      Create a logo. Think about the most famous gyms and fitness influencers. They all have a nice logo that everybody can recognize. Why should you be any different? If you want to start a fitness blog, it is a good idea to think about a logo.

      You don’t need to do this alone, you can hire an artist to draw one up for you. That will cost you, but we believe that it is a worthwhile investment as a fitness blogger, because, right next to your blog name, it will be the first thing that people see when they look for you.

      For this reason, creating a memorable logo should be a priority for you. Before starting a fitness blog, create a logo to help you stand out from the crowd. Maintaining a consistent look and feel for your blog’s logo is critical to its success.

      Create an About Page for Your Fitness Blog

      You can build a relationship with potential customers just by describing your business on your website’s “About Us” page. Justify your actions. Do you place a high value on your business, your industry, and the rest of the world? If you show that you are enthusiastic about the project, others will want to work with you.

      About pages can be put to a variety of uses. If you want to be successful, you must first identify the page’s purpose, and then design it with that purpose in mind.

      Avoid sidebars that detract from the task you want visitors to accomplish on your website. Keep an eye on the contact form at all times.

      To begin, you have the opportunity to build rapport with your visitor and to introduce them to your company. When a potential customer sees the design and appearance of your contact us page, they will form their first impression of your small business.

      Step 7: Plan Out The Content Of Your Blog

      The foundations and core practices that you must master before publishing a blog post on your new fitness blog are numerous and essential. We can assure you that if you don’t adhere to these guidelines, all of your hard work will have been for naught.

      Plan Out The Content Of Your Blog

      The first step is to create content that positions you as a credible source. some of the things to keep in mind when creating content for your fitness blog is to stay focused on the issues that pertain to your particular area of expertise. You don’t want to go outside the niche that you have decided on.

      As a fitness blogger, you should do some research on the subject matter and keywords before you begin writing. Keyword research is something that is very important, especially in the beginning stages of creating a fitness blog. Good fitness blog ideas are simply not enough in this day and age when you are starting out.

      Organize your fitness blog’s content in a logical way. You should plan out how you will post your content. If you have blog ideas that your wish to develop, make a schedule with all of your fitness blog ideas. This will allow you to be more consistent and reliable as a blogger.

      The current zeitgeist should be taken into consideration when selecting topics for a blog post. What are your audience’s priorities? Are they searching for a specific blog post?

      In order to quickly identify popular topics, you can visit blogs of other fitness businesses and fitness sites, fitness social media platforms, fitness professionals, or sites of every other fitness blogger you know. Keep in mind that your website’s topic should be specialized. This is important if you wish to have a successful blog with a distinctive blog identity.

      Searching for topics that interest your audience on other fitness blogs can be a powerful and effective way to find relevant topics.

      Use the most recent 10 blog posts from at least 10 of the most popular blogs you’re interested in to get ideas for your own blog’s content. You’ll quickly notice a pattern where certain topics pop up over and over again on different websites. As a result, this would now be the main focus of the piece.

      How To Make Your Content More Visible With SEO

      As part of the process of starting a blog, incorporating keywords into your posts is essential. Phrases or words that sum up or define your post’s subject matter are referred to as “keywords.” Search engines like Google and Bing are frequently used by consumers looking for articles on a specific topic.

      This is called keyword research.

      As soon as you begin writing content for a health and fitness blog, you should always begin by researching the most relevant keywords. A keyword research tool like Ahrefs, Google Keyword Planner, or Moz is needed for this.

      For the keyword difficulty score, there are four options: low, medium, and high. On Ahrefs, it’s just as simple, but a little more granular, as well. Keywords are graded on a scale of 0 to 100 based on their difficulty. Anything over 30 is thought to be extremely difficult to rank in search results for.

      The more time you spend on a platform, the more intuitive it becomes to find what you’re looking for.

      Additional Things You May Add

      Plugins for Fitness Blog

      Consider plugins as an add-on to a pre-existing program, such as a content management system. These plugins may be beneficial if you’ve selected WordPress as the platform for your blog.

      For bloggers, the following WordPress plugins are recommended:

      UpdraftPlus. If you do not maintain frequent backups of your site and its data, it is possible that your site and its content may be lost. With features such as scheduled backups and cloud-based backup storage, this plugin streamlines the process.

      WPForms. Allow people to contact you with a contact form on your website. Utilize the drag-and-drop builder to add or delete fields from a contact form.

      Akismet. By comparing contact form submissions and comments to a worldwide spam database, bloggers are protected against dangerous and irrelevant material. They are automatically excluded from the database if they are discovered.

      Marketing for Your Fitness Blog

      After you’ve completed all the essential steps, you’re ready to publish your fitness blog. Following that, it’s time to begin marketing your newly launched fitness website.

      You don’t want to create a blog post that no one will read, but that is exactly what will happen if you decide to skip this step. Marketing is one of the most crucial aspects of a health and fitness blog.

      If you do nothing, it may take an extended period of time to attract visitors to your fitness blog. The answer to this dilemma is to actively market your fitness blog. This way, you’ll be able to attract the most quantity of traffic feasible.

      Advertising is critical for the growth of a successful fitness blog, and there are several ways to do it.

      Because word-of-mouth advertising is so efficient, be certain to spread the word about your new fitness blog. Additionally, a social media plan should be established. Increase the visibility of your fitness blog by connecting it to your social media profiles. Include a link to your personal fitness blog in every blog article you create.

      Sharing stuff through a button should be available. Ensure that each article you create has a share button at the bottom. You may quickly share your writing pieces on social networking sites such as Facebook and Twitter by just clicking on a button.

      Begin blogging on other people’s fitness websites as a guest writer. You should contribute as a guest blogger to other well-known blogs, ideally in your profession. Attract visitors of those fitness blogs to your site with your posts and then urge them to visit yours as well.

      Meet and discuss ideas with other fitness bloggers in the blogging community. Join the blogging community and engage in conversation with other writers who blog about their novels. You may encourage people to engage with your material by leaving a comment or sharing one of your own. The more bloggers you know, the more prospects for future partnerships you may have. As a consequence, your book blogging website will be able to host guest articles.

      Examine the potential of social media marketing. Paid adverts on online advertising networks such as Google Ads or Facebook Ads may assist you in promoting and growing the traffic to your fitness blog.

      Make Money With Fitness Blogging

      Why not try to make money if your blog has a specific audience and a lot of traffic? As a result, it is imperative that you learn how to monetize your own fitness blog.

      While starting a fitness blog may seem like an easy way to make money, this is not always the case. You’ll need a steady flow of visitors before you can make money from your fitness blog.

      Using Affiliate Links

      There is a social taboo against making money from your website through affiliate links. In the wake of stories like the one about Instagram influencers making money by promoting products, they don’t actually use, it doesn’t help.

      Consumers, on the other hand, are becoming more aware of affiliate marketing. Affiliate marketing, on the other hand, has no inherent flaws. As an affiliate, you are promoting a product whenever you recommend it to a friend or family member.

      It’s true that many people on the internet promote products they’ve never used. But you don’t have to be like them. Show how much you appreciate and use the product or service. This is a great way to earn a bit of passive income.

      Sponsored Blog Posts

      A sponsored blog post for your health and fitness blog can be anything. Similar to affiliate links, with sponsored posts you will receive fitness equipment, supplements, and other goodies that you will be asked to promote on a blog post. This is the best way to make passive income because you will get the best of both worlds. You will get free stuff, and you will be paid for it. With the items that your receive, you can then make free giveaways for your health-conscious audience.

      Sell Fitness Plans

      In 2022, online classes will be a hot topic. Everyone appeared eager to get started. Why? Because it’s profitable and might go well with the overall theme of your website. Building an audience and attracting “free” traffic can both be accomplished through the use of a blog. A great way to monetize these channels is by selling online course access.

      Before launching a course, I recommend starting a blog and energizing your audience. If you don’t know someone, it’s more difficult to sell to them. Paid advertising is always an option, but it will cost a lot of money.

      There are many ways to design a course, but in the health and fitness industry, the emphasis should be on using lots of images. Health and fitness bloggers, unlike techies, are required to appear in front of the camera in their screencasts and product videos. If that fails, at the very least, include a live person in the video. People in your target audience will be looking for detailed instructions, demonstrations, and guidance from real people.

      You can use Teachable to create an online course and incorporate it into your blog. It’s possible to offer courses and digital products in a variety of ways.

      Warming up customers before selling to them may be necessary for more expensive products such as courses or books. These are the kinds of situations where funnels come in handy.

      You Can Run Ads

      It’s possible to make money by displaying advertisements to your readers if you’re comfortable with the idea. However, there are disadvantages to having advertisements on your website.

      In the beginning, you should avoid ad networks like Google Adsense, because they slow down your site (ad technology adds server overhead on your website) and give you nothing in exchange. Your website’s ad networks won’t help you until you have 20,000 or more monthly visitors.

      MediaVine is often regarded as the best ad network for bloggers once you start getting some traffic. If you don’t have enough traffic to join the network, give Ezoic a try.

      Fitness bloggers who want to control their advertising and generate more revenue should consider putting banners on their sidebar or in their content.


      As you can see, starting a fitness blog is not difficult if you have a little help. Having a fitness blog can be beneficial if you enjoy earning passive income by writing about topics that you are interested in. And if you follow all of our instructions, you’ll be able to launch a fitness blog in no time!


      Can my blog be used as a business website?

      Of course, it can! As a fitness professional, you should have your own blog which you can use to promote your fitness business. this is what many other fitness companies do.

      Do I need to have my own site if I start a fitness blog?

      Your fitness blog can be used as your basic website. There is no need to make two different sites. You can start writing blog content about nutrition tips, or give out the best advice about training and that will be enough.

      Is starting a fitness blog a good idea in 2022?

      There has never been a better time for starting a fitness blog. As soon as your start writing you will see how fast you will develop as a blogger, and afterward, you will never look back.

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