Popular Types of Content and How to Use them


The internet is a vast and ever-changing place. New content is being uploaded every second, to the point where we can’t even keep up with it all.

This article will cover some of the most popular types of content that you’ll find on the web and how best to use them for your needs.

Types of Content

Blog Post

A blog post is usually an article about a certain topic. It can be as long or short as you’d like, but it should include at least one image and some sort of call to action for your readers at the end (ie: subscribe by email).

One of the most important things about blog posts (or articles) is that every single piece that you publish bring some value to your readers.

In other words, publishing a post just for the sake of publishing it will bring no new value to your business.

Instead, pay attention to the quality of the content and the value that you’re providing to your readers.


An ebook is exactly what it sounds like – it’s an electronic book that has been published online either through a platform such as KDP (Kindle Direct Publishing) or on your own website.

An ebook is a digital book that can be downloaded and printed out for easy reading (or sometimes, read on screen). It usually contains links throughout the text that allow readers to click through relevant content as they go along.

This type of content works extremely well if there’s some sort of solution or answer at the end of it all. For example, think about an ebook designed around “how to” do something specific .


A listicle is an article that’s been broken down into a numbered or bullet-pointed format. They’re usually written in a easy-to-understand way and have a short form, and they can be packed with useful information.

Listicles are great for getting your information out there quickly, especially if you have lots of text on one particular topic or idea.  

It also allows readers who don’t want to wade through long chunks of writing the option of just reading what interests them most.


A podcast is like an audio blog post – it features clips from interviews with experts in different fields put together by the host(s) of the show.

Podcasts are a great way to get your information out there because they’re often listened to while listeners do other things, such as driving or jogging. They can also be shared across social media platforms and archived on iTunes for easy access.

A vlog is a video blog – it’s pretty much the same thing but with moving images instead of sound (and sometimes text). It’s very similar in concept to a podcast except that the content has been converted into an online video format.


An infographic isn’t actually written word-for-word like most types of content, but rather uses visuals and charts/graphs throughout its design instead of paragraphs upon paragraphs.

They usually have short descriptions next to each image to help explain what’s going on, and also usually feature a link that takes readers back to the original article.

They are mostly designed to be easily shared on social media.

They’re extremely popular because they allow people who don’t want to read through wordy text the option of seeing key points summarized in another way, which can help them make better decisions about their lives.  

How-To Guides

A how-to guide is an article that contains step-by-step instructions for completing tasks related to your business (such as setting up email campaigns, for example).

This type of content works especially well if you’re an expert in your field or industry (or at least have some experience) because not only do people tend to trust other experts’ opinions more than anything else, but they’ll often look up to them too.  

People want to know from others who’ve been there before about how certain things are done.

Not only are these guides helpful during the learning process but many times readers will come back later when they need additional assistance with something else.

This means more opportunities for branding and building trust between you and your readers/customers!   

Case Studies

A case study is an article about someone else’s experiences with you or your product – what they did, how it went and so on.

Case studies are great because not only do people love hearing others’ stories, but this type of content usually goes into quite a lot more detail than most other types which helps readers get a better sense of whether something will work for them too (or if the opposite might be true).

These articles also help establish brand authority by demonstrating that there are real people out there who’ve had success using whatever services/products you offer, which makes potential customers feel more at ease when making purchasing decisions .  

This ultimately leads to higher sales. 


An ezine (otherwise known as an electronic magazine or simply a newsletter) is an online publication that includes links to articles and other content on your website.

This type of content works well because people who subscribe to it are usually interested in what you have to say, so they’ll be more likely than others to click through and read whatever else you’ve got written there too!

You can also include advertisements for products/services within the newsletter itself, which will help bring in extra revenue from those who may not know about your business before. 

Social Media Posts

The final types of popular blog posts we’re going over here are social media posts – this refers mainly to images but sometimes videos as well (and occasionally text posts too).

These items usually appear on platforms such as Facebook, Instagram and Pinterest.

This type of content is useful because it doesn’t require much time to create (just takes some good photos or videos) but can be seen by many people who may not have been on your website otherwise!  

It also has the potential to go viral if shared among just the right audience – which could lead to even more traffic in return.   


A webinar includes a video presentation that covers a certain topic along with questions/comments from participants via chat boxes embedded into the screen.

They usually last around an hour long at most, though this varies depending on what you’re teaching.

Usually, you’ll want to record the webinar so that you don’t have to be present at all times – which can get tiring for both yourself and others trying to learn.

Final Word

Writing a blog post is great – but if you don’t have an audience, what’s the point?

Luckily, there are many different types of content that can be used to help increase your brand awareness and bring in more prospects.

Are you starting a blog?
If yes then read this : Types of Blogs – 10 Ideas to Get You Started
and this : Best Blogging Platforms – 9 Platforms We Wish We Knew About!

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